Hi Reader,
Two years ago, I started my Instagram account with a dream and a mission. My goal was always to make an impact.
First, an impact on the world.
I wanted to reach as many people as possible and give them the tools to live more productive, organised and intentional lies.
Second, an impact on myself.
I wanted to become the best version of myself, to pursue continuous improvement and build a platform that could eventually turn into a business doing what I love.
And two years down the line... what a journey it's been.
- 476 posts
- 1 digital product
- 10+ free resources
- 1 coaching program
- Countless hours of time and energy
- Weekends and mornings before work, with 5am wake ups and 90 minute cafe work stints
Showing up when it was the last thing I felt like doing. When I had 100 followers and a monumental fear of judgement. When I had no idea what a newsletter even was.
The past two years have been absolutely incredible, and I could not be more proud or grateful.
But now, it's officially time to make some changes.
As much as I talk about rest and creating space being essential parts of productivity, it's something I still struggle with.
The past 4 weeks have been different.
I have been almost completely disconnected from social media (I've still been posting, just not consuming very much).
I have never done so much thinking, questioning and self-reflection in my life.
So it only makes sense that I've had some realisations.
What I want is no longer aligned with the actions I'm taking, particularly in regards to my business and social media.
I saw this post yesterday from Alex Brogran, and it perfectly explained what I’ve been experiencing.
I’ve been chasing a ‘mimetic desire’.
Memetic desires are our tendency to inherit desires from other people - to chase what our families, friends or people on social media want.
If I had an infinite amount of money...
Being a content creator, just for the sake of creating content…
Making YouTube videos, just to become a YouTuber…
They're probably not what I would be doing.
But that's where my actions have been taking me.
I no longer want to dedicate my life solely to creating content.
I want to create content as a side effect of living a fulfilling life.
I don't want to be productive solely to justify that I am worthy of teaching you how to be productive.
I want to be productive to build something bigger than myself. To make an impact on others. And to inspire and teach you as a side effect of that.
So, what's next?
I've always been a systems thinker.
As a kid, I played the same games and ran the same routes, again and again, just so I could do it one better than last time.
I sat analysing netball matches and taking notes on their tactics for hours on end.
This has evolved into an obsession with optimisation, strategy and process.
So, it's time to take my 'unfair advantage', and use it to make a new kind of impact.
An impact on the founders and business owners who don't share these passions, but need them.
And an impact on myself, pursuing a new goal that will, yet again, force me to grow and evolve.
So, I guess this is a soft launch and sneak peek into my new business!
I'm in the very beginning stages, and I want to use this newsletter, and my Instagram account, to take you behind the scenes. As terrifying as it feels, I'm going to be 'building in public'.
I want to let you into my life. All of it.
- Entrepreneurship (sharing my journey of building a business from the ground up)
- Wellness (balancing a busy life with maintaining a healthy brain & body)
- The books I love (that might help you, too)
- The things I'm learning (all the skills, insights and experiences I'm acquiring)
- The mistakes I'm making (because I already know there's going to be A LOT)
Don't worry, I'll still be sharing content on productivity and performance, but it's going to be a lot more real and relevant.
It will be based on how I'm genuinely using it to pursue my goals and build a life I love.
If you want to follow along, I would absolutely love for you to stick around.
If there's anything that really sticks out to you that you would love the see, reply to this email or send me a DM on Instagram and let me know!
If not, thank you so much for being here.
Whether you joined this community 2 years, 2 months, or 2 weeks ago, it’s meant the world to me.
And if you want to support me directly in my new business journey, keep an eye out on my Instagram. It will be officially launching very soon!
Here’s to pursuing the life that you truly desire.
Tayla
P.S. I'm not 100% sure on the frequency at which these newsletters (and my YouTube videos) will now be released.
For the near future, my focus and priorities will be shifting slightly, to make room for my new business.
I'll be aiming to send something out every fortnight (at least), but honestly, it could be more, it could be less.
By taking the pressure off specific timelines, I hope I will be able to share things as and when they are truly valuable 🤍
Looking for more resources?
You'll find all my Notion templates, courses and other free resources here.
More ways to connect
Tayla Burrell
